I have looked at it before, and looking at it again just now I think I see why it confused me. It suggests 9262 Blush Pink as the best match. The picture below shows the color swatch for Blush Pink as shown at http://www.reapermini.com/Paints/corecolors on the left, and on the right is the same color swatch as shown on the Power Palette page.
They look quite a bit different, and I had been mostly comparing the color swatch from the product page to the artwork and finding the color swatch to look too bright.
Is it common for the swatches shown in Power Palette to be so different?