I don't want to call them a bunch of artistes being crabby because their little coffee shop/credit union is being used for practical merchandise, but It sure is looking that way to me.
It is...though normally I would throw in the whole granola chomping, skinney jean wearing, hair flipping...
The issue is one which I have mentioned before in the past, and one which they are basically doing a CYA on. A lot of people are...even the ones which are running around with all the newest gadgets...are incapable of actually distinguishing between a rendered product and an actual physical one, especially if the artist who creates the rendering is half descent and takes their time with things like lighting and reflection. Although Hanfree is a higher profile example, there have been a dozen or so others like that where people thought they were ordering an existing product (based on the renderings) as opposed to funding the development of a possible product. Sometimes by an individual or a group of individuals who were incapable of actually designing it.
The "oversight" that they have in place is laughable - worse than the USPTO on that sort of thing. They wouldn't be able to identify a product which is achievable versus one which is destined to be vaporware, nor are they able to assess things like costing to see if the goals set in the campaign are even remotely achievable. However, because they place themselves in an oversight position - a skilled lawyer would be able to lay some level of culpability on KS without too much effort (after all...compared to the AI dropout who just ran off with a few grand of backer cash...KS has deep pockets). Dropping the renders from being allowed will help to prevent some of the snookering that goes on. Posting the article that says we are not a store will also help to avoid certain legal positions (to a lesser degree...but it helps).
In general, it puts them in a better position when the lawyers start sniffing around on something like OUYA (we actually have bets on how spectacular of a legal explosion that one will be) or Occulus, not to mention whatever comes down next in the list of high profile hardware. Right now, for giggles, you can take a look at the most funded under the hardware or design category and see how massively nearly every one of the projects has blown their deadlines. Should become almost as prevalent as pharmaceutical class action suits in a few years.