It wasn't for MBP, it was for this campaign. If you read his statement, because BtM was risky, and his project, he took out a loan on his house so that if it didn't work, Monolith wouldn't suffer.
It went live on Monday, so up for two days (I know, that's nitpicky), but the preview was also up for two weeks before that.
There were more pledges for legacy content than there were for BtM content, and the whole point of the campaign was to launch BtM. Essentially what he did was set his pride aside to listen to what the backers were saying which was basically two things:
1. They want more content for Adventure Mode and to be able to get the things they missed in the first Conan campaign
2. They thought the campaign was confusing and didn't understand the point of BtM (and in his statement he takes full accountability for this).
Here's the official statement from the update after the cancellation:
First of all, I would like to thank everyone who followed us and participated in this campaign. 250K remains a very nice sum and I am fully aware that many designers would love to reach these numbers. However, as high as it is, this amount would unfortunately not cover the development and licensing costs necessary for the successful launch of the range.
It is now more than obvious that the Beyond the Monolith offer did not attract enough pledgers to complete the project. I had high hopes for the concept and take full, personal responsibility for this failure. As I wrote yesterday on my Facebook page, I was unable to properly explain either the concept or the campaign. I thought the discount system was worthwhile and promising, but it quickly became obvious that it didn’t make sense to people and was not an appetizing incentive. I had hoped that the large drop in prices on existing models would outweigh negative reactions to offering duplicates. Again, this was a monumental mistake. I thought that setting a realistic funding threshold in relation to the project’s costs would express our respect and seriousness. [aa1] I made transparency and communication a priority and worked hard to explain the choices we made. Unfortunately, due to my poor language skills, I was only able to do this on French-speaking social networks.
Is a relaunch possible?
Yes. But it is now obvious that between BTM and Conan's Adventure mode, the pledgers' hearts are overwhelmingly with the latter.
If there is a relaunch, the offer will have to be completely revised. Put aside BTM (Who knows? Maybe in a few years, with some work and the right formula...), focus on Adventure Mode only (including Matt’s solo/co-op system), and give the Conan community what it wants.
I would also like to make it clear that Matt John continuously maintained that we should focus on Adventure mode. We often disagreed, but he has always been the voice of the community. He was right and I was wrong. When I took over the reins of Monolith, I mistakenly distanced myself from the community. He did not. Today, I wish I had listened to him. I know that he often took it upon himself to announce unpopular decisions that were mine. I would like to thank him publicly for his tenacity, which in the end convinced me that I was on the wrong track and that there was no point in being stubborn.
As far as I'm concerned, today, “down for the count”... But I will get back up. As many of you know, given the experimental nature of the campaign, I financed it entirely from my personal savings so as not to burden Monolith with the risk—I gambled and lost. “That’s Poker”
We have to proceed in order. Right now, I'm going to focus on getting Batman Season 2 properly delivered. Production has left China and is heading to the Hubs. Here's the shipment schedule:
- Australia (Aetherworks): The ship left China on January 13th and will arrive in Sydney on the 24th.
- Canada (Snake n’ Lattes): The ship left China on January 9th and is expected to arrive in Toronto on February 5th.
- Europe (Meeple Logistique): The ship left China on January 6th and is expected to arrive in Antwerp on the 31st.
- USA (Fun Again): The ship left China on January 11th and delivery to Indianapolis is expected shortly after February 6th.
- Asia: The shipment is being transported by truck to the VFI Asia warehouses and should arrive in early February.
Then, once the boxes have reached our pledgers, I will launch the new Conan KS, which this time, I hope, will be what the community is looking for (I will listen Matt). It will most likely be a smaller, less ambitious campaign, but, after a fall, I prefer to get up slowly.
Thank you for your understanding and for all your support and feedback.