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Retail price of upcoming Kickstarter Bones?


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So, looked through the preview gallery, and did some comparisons of my order and add-ons. I didn't factor in anything from Vampire unless I ordered an extra set. For now, the ones I could find were Kaladrax, Nethyrmaul, Clockwork Dragon, Cthulhu, and Swamp Things. Everything else either hasn't been shown in its entirety or else I didn't get any beyond what were included in my vampires.

 

These add-ons cost me $80. Buying them retail will cost $253.31.

 

Yeah, kind of a good deal.

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So, looked through the preview gallery, and did some comparisons of my order and add-ons. I didn't factor in anything from Vampire unless I ordered an extra set. For now, the ones I could find were Kaladrax, Nethyrmaul, Clockwork Dragon, Cthulhu, and Swamp Things. Everything else either hasn't been shown in its entirety or else I didn't get any beyond what were included in my vampires.

 

These add-ons cost me $80. Buying them retail will cost $253.31.

 

Yeah, kind of a good deal.

If you bought every mini in the Vampire set at retail, it would be over $500

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So, that's another $2,000 vs. $400 right there.

 

When we have all of the prices, I intend to go through my order and see just how much it would have cost retail. I got at least one of everything, and several of a few, so I've got a feeling it's going to be a pretty high total.

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Yeah, I made out like a thief with just the standard Vampire, and I feel no guilt. Those of you who did even better with the dragons, shouldn't have any guilt either, because, a quick look at the Kickstarter again reveals that Reaper made out like the king of bandits off us.

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Reaper is a good poker player and their cards are kept close to their chests*, so we'll probably never know how much, the Kickstarter Kaladraxes are putting them in the hole.

 

Just remember the Retail Price is set so that The Factory, Reaper { the importer], the Distributor and the Retailer all see a profit from the sale, so the loss will be less than it at first seems since two middlemen are cut out from the loop.

 

*The 9/11 charity mini was one of the few times I've heard Reaper giving solid numbers.

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I guess I would apply caution to how much Reaper made. Bryan has said that they lost money on more than one of the stretch goals, which likely means any "profit" made on other stretch goals was eaten up. Fortunately they made enough on top of the cost of production and shipping to purchase the plastic injection machine and expand the warehouse to accommodate it. So what ever profit was realized by the kickstarter was poured right back into the company to bring Bones production to the US. For this action I am eternally grateful, as it puts Reaper years in front of some of its competition.

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It's also worth remembering that early on in the project, Reaper stated that they were also prepared to put money towards the project to make it happen. The building expansion, injection casting machine, and molds represent an investment for them. They used the KS to mitigate the risk associated with that investment, so it is conceivable that in terms of true profit, Reaper may not have realized any... yet. But if all those investments have been bought and paid for, not only is Reaper ahead of the competition as Kris suggests, but also the finances.

 

~v

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It's also important to remember that the point of the project was not to generate massive profit, it was to accelerate the production of the molds. The molds are the real investment here as they'll be used for years to come. Reaper saw how well received the Bones line was in spite of how few figues it had and wisely decided to expand the line as soon as possible. The huge success of the project opened up some additional options for them and (being prepared for that possibility) they ran with it. I was (and remain) deeply impressed by how well run this company is.

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